I have to chip in about Abhishek Bachchan's Ford Fiesta billboards. Seriously what is it about ? A bored looking AB, giving awkward poses and towering over a tiny car. It is very similar to some Dinosaur movie poster. And as far as I can remember this is his first ad. How did he get it ? More like BigB was overloaded with his share and so passed on some of the ads to SmallB.
More pics here.
Oh btw, Amitabh Bachchan is down with colitis and hospitalized. I think it's all due to overwork. I wish him a speedy recovery and hopefully he takes a long holiday. Though yes, I will miss his movies for that duration.
4 comments:
Ohhh....boring AB? I didnt find him like that..but yeah...not sure if they are using him rightly in their ads. I am sure the ads as well as billboards can be better.
I liked the Innova ad with Aamir. Thats the perfect utilization of a star, i feel.
Oh yes, Innova ad was something to talk about. Did you see their parody of that ad in "Great Indian Comedy Show" - using SRK ? Good one.
Hee, hee. You're right - he DOES sort of look like a good-looking Godzilla, ready to take that car apart. What IS the point of him being giant? If anyone gets to be a giant, it should be his dad, right?
hmm....
Interesting observation. Actually - if you see purely from the perspective of communication theory - billboards are supposed to attract attention. He does (even with his bored look). To that extent it worked.
However, I am sure many would wonder the same way that you do - so they are not necessarily creating the positive image they wanted to.
Bad start as a model.
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